Rhys’ career started behind the camera and over the past 20+ years his career has morphed to encompass everything from shooting fashion, look books and high volume e-commerce to designing web banners, brochures, packaging and social content. It has encompassed conceptualizing and executing national advertising campaigns for some of the largest names in Canadian retail, fashion and electronics. As a Multidisciplinary Creative in todays fast paced environment he recognizes the importance of understanding his clients/employers needs and provides highly effective and highly creative work in high volumes in a concise and timely manner.