In April of 2015 Fujifilm North America launched two new Instagram accounts @fujifilm_northamerica and @fujifilm_instax_northamerica. I headed the launch of the accounts and updated them on a daily basis until mid January 2016. I grew the community to it’s first 50,000 followers (on both accounts combined) and maintained an engagement rate of between 5 and 10%. I curated all image that were featured, responded to questions and inquiries and engaged the community with great content. Below is a sample of the accounts. Please be sure to follow @fujifilm_northamerica and @fujifilm_instax_northamerica for more great content.